SmartStorming ® A completely new idea generation technology
SmartStorming is the 21st-century evolution of brainstorming, an advanced creative thinking technology that eliminates the fundamental weaknesses of traditional brainstorming and results in a greater breadth and depth of new innovative ideas. SmartStorming ® is built on the three core essential elements critical for group ideation success: 1) highly productive structure, 2) effective leadership skills, and 3) proven idea generation techniques that get results.
SmartStorming ® Structured Process
The SmartStorming ® proprietary 6-step process optimizes the flow of ideas and energy, helping to maximize creative performance and productivity. Like the carefully sequenced acts of a tightly choreographed play, each SmartStorming ® step builds on the one before. Groups stay on schedule and make the best possible use of time.
SmartStorming ® was specifically-designed to address each
of the weaknesses of traditional brainstorming.
| Brainstorming | vs. | SmartStorming ® |
|---|---|---|
| Little or no planning | → | Comprehensive planning |
| Lack of structure/process | → | Proven structure/process |
| Unskilled facilitator | → | Skillful leadership |
| Poorly defined goals | → | Clearly defined goals |
| Lack of rules | → | Defined rules/guidelines |
| Few ideation techniques | → | Proven ideation techniques |
| Poor follow-thru | → | Step-by-step follow-thru |
Skilled Leadership
SmartStorming ® provides the specific training and skills session leaders need to inspire and guide groups more productively and with less effort from start to finish. Participants learn…
- How to structure sessions for superior results
- 10 essential “Rules of the Game”
- 20 proven activities for aligning group efforts
- How to get your group off to a fast start every time
- Mastering the art of asking powerful questions
- 7 proven idea generation techniques that inspire new ways of thinking
- How to streamline the idea selection process
- How to ensure effective follow-through
3-D Ideation ®
Only SmartStorming ® features this proprietary, “triple-strength” problem-solving method that frees your group from its limiting beliefs and assumptions, allowing participants to explore a far wider range of viewpoints and to free-associate fresh new ideas using a range of proven idea generating techniques.
3-D Ideation ® is specifically designed to maximize the collective genius of your groups. Learn more…
SmartStorming ® is not just ivory tower theory. It’s a real-world solution
that delivers benefits throughout your organization.
Managers benefit as workgroups are able to consistently deliver a greater depth and breadth of fresh, new ideas, with less effort, in less time.
Employees benefit by learning a highly-effective group ideation process that is more enjoyable and more productive.
Companies benefit by having a systematic, proven approach to idea generation that is applied consistently throughout the organization—allowing them to stay ahead of the innovation curve and remain competitive in the marketplace.
- Strategize
- Align
- Define
- Ideate
- Discern
- Follow Thru
“The program has helped my team dramatically improve the outcome of their brainstorming session. When compared to other sessions that are conducted in the “traditional method,” the difference is like night and day!”— Markus Vaga
Group Creative Director
Register to receive our FREE SmartStorming® Innovation Insights newsletter, featuring advanced idea generation techniques and special tips to help maximize your company’s innovation initiative.
Click here to check out the most recent issue of Innovation Insights!