What makes a good idea good? Sometimes a good idea is easy to spot. But not always. Just think of all the “new and improved” products that have been introduced to the world, that ultimately failed.

Obviously, all ideas are not created equal. But how do you know which ones are good… and which ones are not so good?

In this video, SmartStorming partners Mitchell Rigie and Keith Harmeyer discuss what qualities an idea must have in order to be considered “good.”