Every innovation begins as an idea, an inkling of how something, somehow could be better.

But while ideas are the seeds of innovation, every successful innovator understands that they must transform those seeds into something bigger and more substantial – a clear, powerful vision.

A vision is much more than an idea. A vision is a guiding light, a “North Star” that provides direction and motivation throughout the innovation process.

Your vision is the future reality you strive to create—the change you wish to see in the world.

In fact, behind every innovative organization, company, or institution—large or small— there is typically a compelling vision describing, “What could be.”

In this eye-opening video, SmartStorming partner and co-founder, Mitchell Rigie, discusses the importance of a clear, powerful vision as the starting point of the innovation process, and discusses the inspirational visions held by some of the world’s most innovative companies.