Innovation Spotlight: “Intersection Marketing”

by adminsmartstrm

Innovation Spotlight: “Intersection Marketing”

by adminsmartstrm

by adminsmartstrm

Innovation Spotlight: “Intersection Marketing”

Strap Hanger WatchThere’s a marketing trend we refer to as “Intersection Marketing.” The concept is based on the premise that if one observes life and lifestyles closely, you will notice “sweet spots” where a target audience’s everyday life intersects seamlessly with the ideal promotional opportunity or vehicle. Here is an example of innovative marketing that borders on the transcendent.

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